How Brands in the Pharmaceutical Industry Stack Up

Unmetric

While the process can either start with analytics and end in publishing or can happen the other way round, the key stages when it comes to social media is analyzing performance, framing strategy and creating content.

Content Tagging For Better Social Media Analytics

Talkwalker SM

In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ?

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Google Analytics. Custom Social Media Reports for Google Analytics. Twitter Analytics. There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

We have also made investments in creating a dedicated marketing analytics team to collect, mine, and measure insights from our marketing data and take action from those insights. Monu Kalsi. VP, Head of Digital @ Zurich North America.

Six Links Worthy Of Your Attention #173

Twist Image

And he''s just come out with a new book on the pharmaceutical industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert