How Brands in the Pharmaceutical Industry Stack Up

Unmetric

While the process can either start with analytics and end in publishing or can happen the other way round, the key stages when it comes to social media is analyzing performance, framing strategy and creating content.

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Digimind

Most recently, Bruce has been leading the Digital, Social and Analytics Center of Excellence for MSD Asia Pacific. Healthcare Asia Pacific Digital trend Interview Trends Pharmaceutical Industry Health Digital HealthBruce Li. Asia Pacific Digital Lead for Vaccines, MSD. A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle East.

Content Tagging For Better Social Media Analytics

Talkwalker SM

In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ?

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Google Analytics. Custom Social Media Reports for Google Analytics. Twitter Analytics. There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.

Six Links Worthy Of Your Attention #173

Twist Image

And he''s just come out with a new book on the pharmaceutical industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

such as Google Analytics). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. 9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert