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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Your social media pages offer places where people interested in your ideas are already gathered, so you don’t have to take a “hit or miss&# approach to beta testing. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Your reputation is so important online because both bad and good news spread quite quickly. All tools need to provide some reporting capabilities.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. It made me start to question what the value is in posting to some of these social networks. Sometimes I’m incredibly active.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

As such, it has been selected as the generic social network of choice. Niche network: Sphinn : In the red corner we have Sphinn – a social news network dedicated purely to online marketing news and discussion. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. Social Media: Who Can Show Us the Real Value?

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They love ideas and news. They love sharing ideas and news.