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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. This helps in gaining an in-depth knowledge of different segments in order to inform the marketing strategies directed towards these groups.

Data 68
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. If you need more of an ego boost, try TwitterGrader.

Tools 206
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Text Analytics in the Cloud

Net-Savvy Executive

Parnassus Group (in alpha). There, that should be enough for another 300 social media analysis startups. :-). series: Building Blocks of Social Media Analysis. Expert System. Open Amplify. Semantic Engines. Sentimetrix. Tweetfeel (Conversition). More posts in the "Build or Buy?" Professional-Strength Social Media Aggregators.

Evri 91
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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152
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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

Radian6 85
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Historical Analysis. At times, you want to monitor what is happening right now.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Markwire is the owner of Sysomos. Emeric Ernoult and Benoit Hédiard are the founders of AgoraPulse.