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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies.

Data 68
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. DialogFeed. ** 5 Stars.

Tools 206
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Text Analytics in the Cloud

Net-Savvy Executive

In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. Parnassus Group (in alpha). There, that should be enough for another 300 social media analysis startups. :-). series: Building Blocks of Social Media Analysis. AlchemyAPI (Orchestr8). Clarabridge.

Evri 91
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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152
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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

Radian6 85
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You may also need to monitor particular topics, which may have conversations around groups of different keywords. Campaign Analysis. Sentiment Analysis. Historical Analysis.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. Markwire is the owner of Sysomos.