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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. April 2010.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth.

Sentiment 115
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. If you need more of an ego boost, try TwitterGrader.

Tools 206
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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. This helps in gaining an in-depth knowledge of different segments in order to inform the marketing strategies directed towards these groups. Share of voice.

Data 68
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Text Analytics in the Cloud

Net-Savvy Executive

Parnassus Group (in alpha). In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. AlchemyAPI (Orchestr8). Clarabridge. Expert System. Open Amplify. Semantic Engines. Sentimetrix. Tweetfeel (Conversition). More posts in the "Build or Buy?"

Evri 91
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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). In the most advanced stage of social media adoption , companies truly integrate the use of social media across the organization.

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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty. business book.

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