Alterian Blog Communities Marketing 
Dave Fleet
JULY 5, 2010
First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. January 2010.
Webbiquity SMM
NOVEMBER 16, 2010
The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Find out who’s talking.
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Convince & Convert
OCTOBER 19, 2010
Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. She also blogs at [link]. They create pockets of communities where like-minded people share information and seek advice. Influencer identification. .
Webbiquity SMM
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.
Bill Hartzer
MAY 26, 2010
Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.
Koka Sexton
MAY 2, 2011
I haven’t blogged much since I started my awesome job at InsideView. I’ve been using a social monitoring tool called Alterian SM2. It’s an open field and its very rewarding to see these communities coming together. It makes it better that the Marketing team is full of rockstars too. How could I forget that?)
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. The Marketer’s View.
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