Email Marketing and Social: review of Alterian’s “Extending Email to Social Networks”

Social Email Marketing

Email and social marketing are not competing channels. They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. Email marketing Research Social email marketingThey are simply two of the many channels which consumers now travel in. The sooner you shake off the.

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# Locations of communities online & offline.

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Social Media Success Starts with Listening

Webbiquity SMM

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Social media marketing is about earning your audience’s attention.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Extending email to social networks

Social Email Marketing

Email and social are not competing channels, so email marketing and social media marketing work well together too. They share a fundamental power to bring people together in communities and nurture and grow those. Email marketing Social media marketing Alterian email and social SDL social networksEmail and social simply are among the many channels which consumers now travel in.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI. with higher operating margins and market share).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).

Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian.

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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Trackur – With Trackur you can get social monitoring tools in just 60 seconds, but the amount of market data you can collect after setup is mind boggling.

213 Days as an Insider

Koka Sexton

I’ve been using a social monitoring tool called Alterian SM2. It’s an open field and its very rewarding to see these communities coming together. It makes it better that the Marketing team is full of rockstars too. I haven’t blogged much since I started my awesome job at InsideView. The typical 1 st week post and then a little about the creation of social media university but that’s about all. Oh… I got to meet Brian Solis. How could I forget that?)

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

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