Pixlee

DECEMBER 29, 2016

Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies.

Travel 47

Travel Conference Tourism Hotels 47

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. Establishing a quality reputation is one basic aspect of digital brand management. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Marketing is a push for a one-time conversion.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. Establishing a quality reputation is one basic aspect of digital brand management. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. Marketing is a push for a one-time conversion.

Brands 40

Brands Hotels Travel Airlines 40

Sprout Social

AUGUST 22, 2023

Faced with higher customer expectations, dwindling customer loyalty and stiffer competition, executives need to place as much emphasis on investing in brand marketing as they do with its performance-based counterpart. In fact, 94% of business leaders believe social insights have a positive impact on increasing brand reputation and loyalty.

Brands 84

Brands Loyalty Airlines Marketing 84

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences.

Social Media 98

Social Media Brands Hotels Loyalty 98

Keyhole.co

OCTOBER 21, 2023

Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. You can save your reputation by acting quickly. Is it competitor analysis, consumer insights, or brand reputation management?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Mindjumpers

AUGUST 9, 2012

Personality creates loyalty. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. But the post has close to 30,000 likes.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Keyhole.co

JUNE 30, 2021

So, the sentiment of the mentions or comments to the posts should be measured to ensure the brand image is on track: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation. For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115

Airlines Sentiment Hotels ROI 115

Keyhole.co

MARCH 1, 2023

Therefore, the sentiment of mentions or comments should also be measured (as detailed below) to ensure you’re building a positive brand image: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. You're building your reputation through your customers. And companies with better reputation and buzz around them should (theoretically) do better than their competition. But now, it’s not based on assumptions, we can categorize based on real data.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149