Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Sprout Social

MARCH 31, 2020

Also, note that not all crises are totally within your control as a marketer. For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. Insensitive, out-of-touch or tone-deaf comments.

Social Media 135

Social Media Sentiment Examples Issues 135

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. When the market dips, people start to wonder: is now the time to buy? View this post on Instagram.

Social Media 145

Social Media How To Policies Team 145