Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. For a master class in customer service on social, look no further than Airline Complaint Twitter.

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? His first book, UnMarketing -Stop Marketing. to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Have you taken time to analyze what the sentiment is about your products and services? Want to fail at social media?

Social Media 235

Social Media Social Networking Airlines SEO 235

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. Airline status luggage tags. chief marketing officer. digital marketing. digital marketing agency.

Travel 71

Travel iPhone Analytics Airlines 71

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. All of those experiences occur outside of marketing, sales, advertising, branding and the four walls of your corporate headquarters.

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Do you know what they value?

Strategy 123

Strategy Brands Marketing Airlines 123

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating. So yes, they are important. This is where we wind up.

Content 104

Content Advertising Airlines Issues 104

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. Airline status luggage tags. chief marketing officer. digital marketing. digital marketing agency.

Travel 40

Travel iPhone Analytics Airlines 40

Twist Image

FEBRUARY 21, 2014

Several organizations have since restructured how their marketing, communications, customer service and more interact with each other and with consumers. Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? real time marketing. united airlines.

Case Study 75

Case Study Airlines Issues Publishing 75

Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral.

Twitter 98

Twitter Tips Notification Sentiment 98

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you're not an airline, bank etc. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing blog. Not smartphones, but mobile. This is nothing new. This is true.

Mobile 40

Mobile Brands Yahoo Banking 40

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 98

Reputation Software Tools Sentiment 98

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 2, 2022

American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. But if you really want to keep an eye out for a potential social media crisis, you should be monitoring social sentiment. Get the free guide right now!

Social Media 145

Social Media Tips HootSuite How To 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Mindjumpers

AUGUST 9, 2012

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Editorial Planning for Facebook Marketing. Similar Posts: Identifying, Understanding and Influencing Social Media Users [Infographic].

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

AUGUST 27, 2020

Consider building a social listening topic centered around the issue at hand to measure sentiment, track the scope of the conversations and provide further insights for your leadership. Back in 2007, the airline had to cancel hundreds of flights due to a massive snowstorm, which left thousands of people stranded.

Brands 133

Brands Sentiment Social Media Management Issues 133

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Sprout Social

MARCH 31, 2020

Also, note that not all crises are totally within your control as a marketer. For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. Insensitive, out-of-touch or tone-deaf comments.

Social Media 135

Social Media Sentiment Examples Issues 135

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115

Airlines Sentiment Hotels ROI 115

Buzz Marketing for Technology

JULY 29, 2015

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Data 100

Data Storify Strategy Airlines 100

Hootsuite

JUNE 13, 2022

Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. Competitive advantage. Social budgeting.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. When the market dips, people start to wonder: is now the time to buy? It’s just the nature of the job. View this post on Instagram.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 82

Marketing Airlines Conversation Team 82

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205