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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Enter Simon Sinek. What you do, How you do it and Why you do it.

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. For example, this blog is focused on B2B marketing. It’s also challenging to do well.

Blogger 100
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Talking #measurePR with Sandra Fathi

Waxing UnLyrical

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.

Airlines 217
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Social Media Horror Story With A Happy Ending

Firebelly

No offense to those who rely upon Google for their answers – it’s just not so easy to find specific help on this topic. But not so much for airlines, phone companies, B2B companies and retailers. . And though I didn’t win a million dollars, it was certainly better than not having a place to sleep.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98
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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

While Jeff believes we’ll never truly see the death of the PC, Jay disagrees given emerging technologies such as Google Glass. They talked about how to leverage LinkedIn’s power for their B2B business, and proceeded to start using Twitter as well. Four Your Information. How did you get involved in social media?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Google, which “ranks&# Web pages. Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. And guess what? Damn right they would.

Klout 161