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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. photo: Wikipedia Commons.

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YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. “There are a lot of people saying YouTube is the best acquisition Google ever made.” Social Media Statistics Facebook Flurry Google mobile mobile app mobile web Youtube'

Mobile 177
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7 ways to use social media for market research

Sprout Social

They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Amazon and Google both have animated web videos that explain their individual “clouds”. Google have a great portfolio of web videos in general, but the most recent addition to their web video artillery is a great animation explaining their fiber optic broadband network. Amazing antipodean animation.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. Take, for example, budget airline, Ryanair. The “TikTok effect” Entertainment’s place in social media was solidified when TikTok arrived on the scene.

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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. On the other end of the spectrum, Google+ won a score of 78, tying with Wikipedia for first place in the Social Media category. Why did Google+ score so much higher than Facebook?

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How To Suck As A Brand (With Grace)

Twist Image

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. Just Google them. You have to give this airline credit: consumers knew where they stood with the brand.