Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster).

Airlines 217

Airlines Metrics Banking Consultant 217

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

MAY 3, 2013

They talked about how to leverage LinkedIn’s power for their B2B business, and proceeded to start using Twitter as well. Scotts is very targeted in trying to make real connections, a la the Southwest Airlines approach. How did you get involved in social media? ” What do you like best about social media? .

Social Media 130

Social Media Retail Education Airlines 130

Koka Sexton

MARCH 19, 2012

Airlines, restaurants and even car manufacturers have been the leaders in this space. Regardless if your in a B2C or B2B space, social media can be leveraged for support. This is an area that most companies in the B2B space struggle with more than the above. Social media as a support channel. Social media as a sales channel.

Press Release 96

Press Release Skills Yammer Social Networking 96

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

Press Release 112

Press Release RSS Blogger Airlines 112

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing. Image via BigStockPhoto.com. Take an Axe to the Fluff.

B2B 60

B2B Brands Airlines How To 60

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement.

Reputation 83

Reputation Press Release Airlines Construction 83

Convince & Convert

MAY 1, 2015

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). They each have a piece of advice for us: Embrace mistakes. KLM Manager Social Media, Karlijn Vogel-Meijer. She oversees a social media team of 150 who provide customer support 24/7 in 14 languages.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

The Realtime Report

OCTOBER 5, 2021

The event’s size, scale and purpose has attracted an array of industry-leading Latin American tourism purveyors and strategic partnerships with world-leading multinational brands like Latam Airlines, the largest airline in Latin America; Universal Music Group, the world’s largest record label; and Diageo, the world’s third largest spirits company.

Travel 91

Travel Tourism Airlines Film 91

Webbiquity SMM

AUGUST 29, 2017

The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. One would expect it to find helpful external lists like Chuck Martin’s Top CMOs on Twitter , the Top Colleges on Twitter , the Top Airlines on Twitter , and the Top Musicians on Twitter.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. All rights reserved.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. But now, it’s not based on assumptions, we can categorize based on real data. There are 600 companies using Klout data in some way, and a big chunk of those are using it for customer service. I called and emailed, and received no response. Then I tweeted, and my issue was resolved.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Rebekah Radice

FEBRUARY 15, 2016

Southwest Airlines is one of my favorite examples of this in action. 95% of B2B buyers prefer short bite-sized content ( Source ). Make your brand relatable and approachable. And even throw in a surprise because who doesn’t love surprises! Use a conversational approach. Share your sense of humor.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

JUNE 8, 2010

million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Sprout Social

APRIL 6, 2023

In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions. Here are some examples of brands using chatbots in a B2B and B2C environment. What is your order number?

Marketing 81

Marketing Airlines Conversation Team 81

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been). link] Ari Herzog I laughed when I saw the picture.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. [link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Webbiquity SMM

MARCH 4, 2014

“The only thing preventing organizations from connecting employees with the necessary information and resources to drive real change is the willingness to develop a proper infrastructure…Many companies simply don’t know how to handle the changes in the work styles and attitudes that are emerging within the workforce.”

Review 205

Review Radian6 Guidelines Policies 205

Hootsuite

AUGUST 6, 2019

Although the airline could use popular hashtags like #travel, it often opts for more niche tags like #aviation. It’s a savvy distinction since #travel connects KLM to those with the occasional bout of wanderlust, while #aviation connects the airline to an enduring base of #avgeeks. 10:45 a.m., and 5:45 p.m.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111