Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” s Social Media in Business study found.

B2B 252

B2B eBook Marketing Aggregator 252

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. Companies that make effective use of enriched data have the option to personalize the funnel to the level of the individual lead.

Data 122

Data B2B Process Aggregator 122

Socialmedia.biz

AUGUST 31, 2016

So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information. In the last few years, our connection (and addiction) to the internet and online world of social media and breaking news has us ever more connected to our devices.

Aggregator 70

Aggregator Flipboard Tweetdeck Content 70

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. The Altimeter Group Converged Media Model. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content? Photo Credit: Gorilla Suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. I guarantee you’ll learn a TON from our guests).

Statistics 166

Statistics Social Media Loyalty Mobile 166

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. When I say integrated, it means they’re not only integrated across channels like social media, print, or banners, but also with the sales process. ” Source: Ad Age. .

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Writtent Blog

MAY 15, 2013

Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

MARCH 11, 2015

Go Where People Are Paying Attention People are busy, which is why they want to aggregate their news in one source. In digital terms, that village square is social media. Be Selective How many of your social connections do you really know? They segment by persona. They hone in precisely as a missile and make an impact.

Aggregator 60

Aggregator How To Guidelines Curation 60