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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization.

Adwords 278
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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

You probably already know some of the keywords your business is trying to rank for in the search engines. But if your property is a boutique hotel with evening wine tastings and local art, you’re not necessarily competing directly with the Holiday Inn. Even if you don’t advertise with Google Adwords, this tool is free to use.

Analysis 145
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Fetching Friday – Resources Mashup & ElegantTheme Contest Winners

Kikolani

Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. The Definitive Guide to Guest Blogging – Backlinko’s compete guide to guest blogging. Search Engines / SEO. That’s why a custom-built search engine is more efficient.

Mashup 128
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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results.

SEO 111
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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

The social network is now the most trafficked website online. It has a competing advertising model. Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model. As well it should. The alternatives were Yahoo!,

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 167