Advertising CPM Discount Marketing 
Jon Loomer
DECEMBER 2, 2021
As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). If you advertise all year long, know that it’s going to be much tougher this time of year. It doesn’t mean you can’t advertise profitably. The Seasonality of CPM. The CPM went up.
Jon Loomer
NOVEMBER 22, 2022
We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. Keep a close eye on the CPM.
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Hootsuite
NOVEMBER 14, 2023
If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. YouTube’s CPM (cost per thousand impressions) varies per region. CPM $70.82
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. By paying per impression, you can optimize your CPM to just $0.02 Many marketers fixate their advertising efforts on Instagram and Facebook.
Ignite Social Media
JANUARY 25, 2017
The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). We can’t predict if next year’s costs will be so generous to advertisers but here are a few ways to ensure the best spend to convert to sales: Test your messages. That includes $122.9 increase from the year prior.
ProBlogger
NOVEMBER 17, 2012
That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space.
Jon Loomer
MAY 3, 2023
While a drop in ad prices may seem like a positive for advertisers, it’s important to understand why this is a trend. We can’t discount it without more information from Meta. I’d also say that advertisers are now more likely to embrace Advantage+ Placements and allowing the algorithm to distribute their ads optimally.
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