Jon Loomer
DECEMBER 2, 2021
As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). The Seasonality of CPM. CPM — the cost to show your ad to your desired audience — is driven by several factors. The Impact of Increased CPM. The CPM went up. Those ads are profitable.
Jon Loomer
NOVEMBER 22, 2022
The common theme here, though, is that you will be seeing ads for retail products at significant discounts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. But beyond that, consider that the increased competition right now is likely to lead to an increase in CPM. Who is This Bad For?
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Hootsuite
NOVEMBER 14, 2023
YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. Different ad types tend to net better views and different CPMs. CPM $70.82 CPM $70.82 Competition.
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. First, focus on the story, not the sale.
Ignite Social Media
JANUARY 25, 2017
The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). For instance, sales price and discounts had a strong influence as did quality and selection. That includes $122.9 billion in non-store sales which experienced a 12.6% increase from the year prior. Track conversions.
Ignite Social Media
SEPTEMBER 14, 2020
The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. Together with discounts comes the concept of free shipping.
Jon Loomer
MAY 3, 2023
We can’t discount it without more information from Meta. Advertisers often get lost in focusing on CPM, for example, prioritizing it in an attempt to improve performance. There are many different paths to a profitable Cost Per Action, and they don’t always run through a low CPM. But is this possible? Absolutely.
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