Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 96

ROI Cost B2B Organization 96

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

JANUARY 10, 2024

With the right software, companies with minimal resources can compete with the big boys. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Read on for our master list of the best AI marketing tools for 2024.

Tools 99

Tools HootSuite Price Marketing 99

Keyhole.co

DECEMBER 18, 2023

Some other features include: Hashtag analysis Competitor tracking Social media audits Social listening While these are some excellent features, Rival IQ has its downsides: The analytics are mostly limited to engagement metrics. Keyhole’s comprehensive dashboard will show all your data from all your social profiles in one place.

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

DECEMBER 19, 2023

In this list of social media job titles and descriptions, we cover all the positions you need on your core team. We also included a round up of emerging titles forward-thinking companies are hiring for to secure a social-first competitive advantage. It takes a lot to get influencer content over the finish line.

Social Media 105

Social Media Social Media Management Influencer Team 105

Sprout Social

DECEMBER 20, 2023

According to the Index, 58% of marketing teams say they either share social customer care with their customer service team, or they own it but sometimes customer service will step in. Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too.

HootSuite 111

HootSuite Brands Price Collaboration 111

Keyhole.co

DECEMBER 14, 2023

If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. Top 7 Awario alternatives for 2024 Here are some of the best Awario alternatives you can look into: 1. It offers a whole suite of social media management and collaboration tools.

Price 52

Price Hashtag Metrics Analytics 52

Sprout Social

OCTOBER 30, 2023

In this article, we explain the role of personalized social media marketing and strategies companies can use to build customer relationships that lead to increased revenue. Empower your team to provide the valuable, efficient and timely responses customers look for on social. What is customer relationship marketing?

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Sprout Social

NOVEMBER 20, 2023

Influencer marketing platforms are software or companies built to help brands create an influencer marketing strategy. Tagger by Sprout Social Tagger is a tool that was recently acquired by Sprout Social to help us offer even more assistance to our users when it comes to influencer marketing. Here are a few tips to help you out.

Influencer 104

Influencer Campaign Platform Marketing 104

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. The company is home to an iconic portfolio of seven kitchenware brands including Corelle, Pyrex, Instant Pot and more. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service.

Tips 99

Tips Collaboration Marketing Team 99

Sprout Social

DECEMBER 19, 2023

In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service.

How To 108

How To Survey Social Media Management Training 108

Oktopost

FEBRUARY 1, 2024

Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Automation and Collaboration Look for tools that automate your most repetitive and time-consuming tasks, such as sending emails or tracking leads.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

FEBRUARY 15, 2024

B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Buffer Social

DECEMBER 4, 2023

  You need a social media content calendar. A social media calendar is a game changer when building a social media presence, be it as someone building your personal brand , a creator, or a social media manager.  They’re a crucial step in social media success.

Template 88

Template Templates Social Media How To 88

Hootsuite

JANUARY 23, 2024

That’s because LinkedIn wants to encourage real connections between real people and companies. 10 best LinkedIn marketing tools for 2024 1. But in reality it’s a suite of social media management tools that help to enhance your entire LinkedIn marketing strategy. See how Sprout Social compares to Hootsuite.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. You are no stranger to long to-do lists.

Marketing 127

Marketing Loyalty ROI Influencer 127

Buffer Social

NOVEMBER 29, 2023

In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lack thereof). Mohammed predicted that social posts would be generated by ChatGPT after being trained with a company's brand persona.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99