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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100
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The best times to post on Twitter 2022

Sprout Social

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. How to find your own best times to post on social media.

Twitter 105
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Giving leaders a voice on social media can help you build a community. According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. Teens loved it. Image source.

Education 162
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Low tech, no problem: How Wordle mastered the game of firsts

Sprout Social

As reported by The New York Times , over 300,000 people were playing the game at the start of 2022 (up from 90 in November). Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. swatato) January 27, 2022.

Meme 94
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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

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Brand experience: Why it matters and how to build one that works

Sprout Social

For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Let’s dive into the advantages in detail.

Brands 113
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020.

Examples 142