Pixlee

DECEMBER 18, 2018

Instagram is on pace for another record year of growth in 2019. If we can’t trust follower count as a key indicator for brand and influencer impact, what actually matters in 2019? The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies.

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Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. In 2019, Kimpton rolled out the scheme to 20 other hotels.

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Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

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Pixlee

APRIL 25, 2019

Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. When FOMO Died. Year-Round Influencers.

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Pixlee

APRIL 28, 2021

This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them. Source: MADE.com.

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Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Influencers Inspire More UGC. Reestablishing Trust.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

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Pixlee

AUGUST 25, 2020

According to a 2019 consumer survey, 64% of respondents took an action after seeing an ad they considered to be diverse or inclusive. The popularity of user-generated content (UGC) and influencer marketing gives brands access to a wide range of content creators more easily than ever before. So, how do you make your brand more diverse?

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. 5 Glossier. 7 Beardbrand.

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Instagram Brands UGC Travel 139

Pixlee

APRIL 13, 2021

On one hand, online spending in the US was up by 44% compared to 2019. Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses.

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Pixlee

MARCH 18, 2019

The Most Meaningful Brands of 2019. Automotive stands at number one, which is quite remarkable since only a few of the “Top 30 meaningful brands of 2019” are automotive brands. Creating quality content is the primary driver of brand relevance in 2019. Each of these roles can be fulfilled with community-driven marketing.

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Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

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Pixlee

MAY 28, 2020

Instead, they are building deeply impactful social relationships on the networks with their community. In 2019, nearly half of internet users between 18-49 purchased a product after discovering it on social media. Morphe’s UGC features reviews built in to match the product. Many know this concept as social commerce.

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Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. A post shared by taylor loren (@taylor.loren) on Jan 6, 2019 at 12:44pm PST. View this post on Instagram.

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Pixlee

AUGUST 9, 2019

Consumers value brands that are transparent and authentic, and this is key to a successful marketing strategy. A handful of brands, such as Morphe, Kimpton Hotels, BH Cosmetics, K-Deer, and Kenneth Cole have taken an extra step to align themselves with the LGBT community. 10 Never-Fail Marketing Strategies for ECommerce in 2019.

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List Brands UGC Authentication 42

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT.

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Pixlee

AUGUST 23, 2021

Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . It can also be a terrific way to acquire new customers to later incorporate further into your brand community. .

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Pixlee

AUGUST 23, 2021

Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . It can also be a terrific way to acquire new customers to later incorporate further into your brand community. .

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agora pulse

JANUARY 14, 2020

In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. There have been lots of viral TikTok challenges in 2019, but here are a few of my favorites.

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Pixlee

AUGUST 2, 2019

Here’s what makes a modern ecommerce stack in 2019 and the steps you can take to design the best online experience for your customers. In 2019, attracting new customers while re-engaging existing customers should be pinnacles for your ecommerce stack. Design your Ecommerce Stack with Customers in Mind. User-Generated Content Features.

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Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. A post shared by Grenson Shoes (@grensonshoes) on Jul 20, 2019 at 6:45am PDT. So how is UGC going to help you ?

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Pixlee

APRIL 9, 2021

Don’t stress; here are a few tips from email communication to social media and customer service that’ll help you promote community with customers post-purchase. . Use User-Generated Content (UGC) — Everywhere! Let’s see how you can include email marketing in your post-purchase communications to drive upsells and brand awareness.

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Pixlee

JANUARY 11, 2019

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Looking for inspiration?

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Later

OCTOBER 29, 2019

So you can rest easy knowing that your posts won’t be banned from Instagram (as long as you follow Instagram’s Community Guidelines of course!). You’ll not only be able to up your frequency, but you’ll also be able to win back time that could be spent developing your strategy or growing your community! Have a nice day.

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Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

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Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

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Later

OCTOBER 29, 2020

There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . This makes finding high-quality UGC for your customer appreciation campaign really easy! . deciem) on Nov 29, 2019 at 6:21am PST. View this post on Instagram.

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Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. For example, shooting for a million new Instagram followers in 2019 isn’t going to happen.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! View this post on Instagram.

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Later

AUGUST 21, 2020

A post shared by Hanahana Beauty (@hanahana_beauty) on Mar 18, 2019 at 9:38am PDT. A study conducted in 2019 found that 74% of consumers think brands should take a stand on important issues. . A post shared by Lucy & Yak Brighton (@lucyandyakbrighton) on Nov 29, 2019 at 6:00am PST. View this post on Instagram. We hear you!

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Later

JANUARY 27, 2019

Wondering how to increase Instagram engagement in 2019? Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. In 2019, it’s time to reframe how you think about Instagram engagement. You’re not alone!

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Hootsuite

AUGUST 19, 2020

In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. View this post on Instagram.

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Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

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Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. In 2018, 76% of marketers reported measuring the ROI as their top challenge, and this trend is likely to continue into 2019. Why Influencer Marketing. Increasing website traffic. Expanding reach.

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Later

SEPTEMBER 4, 2020

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool. Ready to start using UGC in your Instagram marketing strategy?

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Later

JULY 25, 2019

A post shared by Sephora (@sephora) on Jul 18, 2019 at 10:16am PDT. And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . That first scoop is the best scoop. Leave a if you agree.

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