Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention
Keyhole.co
JANUARY 18, 2024
Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. And behind this apparent miracle is a stroke of online marketing genius. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits.
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