Buffer Social
JANUARY 25, 2018
User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Twitter: 82 percent of its monthly active users 7 VentureBeat , 2016. On top of these statistics, comScore’s 2017 U.S.
yMarketingMatters
OCTOBER 2, 2017
In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ].
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Sprout Social
OCTOBER 5, 2016
For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. These social media analytics can tell you exactly who’s engaging and where.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: comScore ).
Sprout Social
MAY 10, 2019
According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. On top of that, the rise of video content through other networks’ newer features like IGTV and Facebook Live has led to an overall increase in mobile video engagement.
Ignite Social Media
DECEMBER 16, 2016
Twitter analytics allows a data export with forty variables detailing many aspects of post performance – including breading out paid and organic engagements. Facebook made several updates in 2016 in regards to the way they calculate metrics such as Video Views, Video Completion, Paid Organic Reach, and several others.
Buffer Social
JULY 27, 2016
Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.
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