Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

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Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.

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Buffer Social

MAY 8, 2019

Its product — a sugar, and sweetener free, natural flavoured sparkling water — launched in 2016, and has since built up strong sales, and a core of die-hard fans, on both sides of the Atlantic. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

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Industry Meme Survey Authentication 74

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. I know it’s tough.

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Social Media Strategies Summit

OCTOBER 30, 2019

From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

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Sprout Social

JULY 11, 2016

One of the greatest things about the hashtag is that originated from a Twitter user–not a marketing agency, not a brand and not a social platform. Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral. As you’re brainstorming potential hashtag options, remain authentic. Be yourself.

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Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Production value tends to be less professional and more raw, which many viewers perceive as more authentic. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood.

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agora pulse

MARCH 24, 2020

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience).

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Later

DECEMBER 23, 2020

For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. From their Instagram content to their email marketing, they’re continuously keeping their audience in the loop on their mission and practices. Social Media Predictions #6: Meme Culture is Here to Stay (at Least for 2021!).

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Social Media Strategy Meme Instagram 120

Ignite Social Media

JUNE 8, 2017

Their ability to stay relevant by discussing current trends and still drive awareness to their products is excellent… even if the trending meme may be terrible. — Casper (@Casper) February 27, 2016. Their authentic personality and quick response times are what allow them to reach their target audience.

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Later

DECEMBER 23, 2020

For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. From their Instagram content to their email marketing, they’re continuously keeping their audience in the loop on their mission and practices. Social Media Predictions #6: Meme Culture is Here to Stay (at Least for 2021!).

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Social Media Strategy Meme Instagram 64

Later

DECEMBER 23, 2020

For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. From their Instagram content to their email marketing, they’re continuously keeping their audience in the loop on their mission and practices. Social Media Predictions #6: Meme Culture is Here to Stay (at Least for 2021!).

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Social Media Strategy Meme Instagram 52

Hootsuite

AUGUST 27, 2019

Great digital marketing provides viewers and readers with valuable, engaging content. Farmer’s Market!) That’s great for engagement and brand authenticity. Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. You can also share a funny meme or—if you dare—create one for yourself.

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Instagram Engagement Hashtag Delicious 111

Rebekah Radice

AUGUST 1, 2016

This is the number one content marketing choice for most B2B and B2C businesses. From Gifs to Memes, this type of content is heavily shared across social media. PostPlanner (@PostPlanner) July 22, 2016. Rebekah Radice (@RebekahRadice) June 8, 2016. Rebekah Radice (@RebekahRadice) May 18, 2016. Stick with your plan.

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Later

FEBRUARY 7, 2019

Just a few years ago, there were fewer businesses on Instagram ( business profiles on Instagram were launched in 2016! ), which meant that people were following fewer brands and accounts in general. Sign up to Later’s newsletter and you’ll be the first to know when we post new Instagram marketing and strategy tips and tricks!

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Convince & Convert

MARCH 17, 2016

IHOP (@IHOP) March 3, 2016. With $20 million raised since 2006 and a 2016 goal of $3.5 IHOP (@IHOP) March 4, 2016. In addition to personalized ads, IHOP rose awareness for National Pancake Day on March 8th with its signature mix of GIFs, memes, and other comical tweets targeted at the company’s millennial audience. :

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Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. This sort of smart, hype-inducing marketing worked wonders for the brand. The Launch Pad. Good morning.

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Rebekah Radice

JUNE 26, 2016

Because without visual marketing , your content is stuck in neutral. Rebekah Radice (@RebekahRadice) June 8, 2016. That’s where visual marketing comes in. From the website to offline marketing, a logo is an extension of that brand. It’s also the vibrant, eye-catching and appealing way they leverage visual marketing.

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Social Media Brands Energy Buy 129

Buffer Social

SEPTEMBER 27, 2016

A huge thank you to Nikki for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for ways to branch out and create unique social media content that challenges the status quo. The type of social media content that U of M is focusing on in 2016 and why it’s important.

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Sprout Social

OCTOBER 3, 2018

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole. That shouldn’t be confused with being “phony.”

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Buffer Social

FEBRUARY 22, 2017

Storytelling has always played a part in successful marketing. Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. Candace Payne’s (as known as Chewbacca Mom) Facebook Live video was the most watched Facebook Live in 2016 (or perhaps ever).

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