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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. These are just a few of the top online marketing trends for the second half of 2013. You can also connect with them on Facebook.

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Tracking, Personalization And Screams Of Privacy

Twist Image

On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. What's your Amazon experience like?

Privacy 107
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

UK home improvement retailer B&Q and toymaker Lego have both used email carousels in their promotional emails recently. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. Email has a reputation for being a highly measurable channel.

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. I talked just now about my time at Edelman.

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The Content Crash

Twist Image

I am often asked why I wrote the book CTRL ALT Delete (which comes out on May 21st, 2013) as if the book is some kind of follow-up to Six Pixels of Separation or another book on social media. brand reputation. retail experience. " Beyond the marketing message. brand advocate. brand evangelist. branded content. social media.

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