2013 Authentication Brands Loyalty 
Waxing UnLyrical
NOVEMBER 30, 2016
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.
Convince & Convert
OCTOBER 21, 2014
percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.
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Convince & Convert
APRIL 9, 2013
A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.
Buzz Marketing for Technology
OCTOBER 25, 2013
The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.
Buffer Social
MAY 30, 2023
Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity.
Twist Image
DECEMBER 21, 2012
The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. Can't Buy Me Like - How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. This is a book about brands and real relationship building (the next loyalty marketing?). loyalty marketing.
Diva Marketing Blog
DECEMBER 25, 2012
It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience. The digital relationships that the people who are the heart of your brand can set off a unique chain reaction. That takes courage too. . oops wrong film.
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