Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 154

YouTube Tips Authentication Loyalty 154

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge). 2013 Social Media Trends from Zena Weist.

Trends 166

Trends Marketing Case Study Loyalty 166

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Because videos are available on so many platforms these days, brands should know where to focus their efforts. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates.

Video 128

Video Social Media Study Instagram 128

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Snapchat Gets Its Own Timeline with Snapchat Stories – (October 2013).

Engagement 109

Engagement Social Media Class Loyalty 109

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ?

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 145

Authentication Loyalty Buy Study 145

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. They are myths. Time to crush them. note: 85% of American adults are online).

Social Media 167

Social Media Content Marketing B2B 167

Twist Image

JULY 3, 2013

For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. The full thirty-minute conversation will air Friday, July 26th, 2013 on TVO. the loyalty leap.

Data 108

Data Loyalty Research Advertising 108

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

Video 76

Video Film Meme Trends 76

Twist Image

DECEMBER 21, 2012

The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. This is a book about brands and real relationship building (the next loyalty marketing?). I was just sent an advance uncorrected proof (as the book only comes out on March 7th, 2013), but I can't wait to dive on in!

Loyalty 98

Loyalty Upcoming Authentication Buy 98

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). I hadn’t been to one before and I came away pretty impressed. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Loyalty 148

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, when fashion brand ASOS had 17,000 bags printed that misspelled “online,” they were quick to point out the mistake and poke a little fun at themselves. Those were both successful attention-grabbers in real-time.

Strategy 125

Strategy B2B Marketing Conference 125

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. if we can be as couragous as Mr. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.

Social Media 67

Social Media Airlines Film Foursquare 67

Diva Marketing Blog

DECEMBER 25, 2012

It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience. The digital relationships that the people who are the heart of your brand can set off a unique chain reaction. That takes courage too. . oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. This has led to three key changes for agencies.

Mobile 105

Mobile Trends Loyalty Compete 105

Twist Image

FEBRUARY 21, 2013

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. If brands do that last part better, those people (call them advocates, brand evangelists or whatever) may help make your idea spread.

Content 107

Content YouTube Loyalty Retail 107

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. We’ve got some really great resources at our disposal of people who work for pretty much next to nothing because they believe in the brand – to take photos for us and come out and shoot our product and photograph people, to really tell people our story.

Communities 95

Communities Company Social Media Case Study 95

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. Commit to time served. Build a network.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Revenue retention by increasing affinity and loyalty of your current customers. Monitor mentions of the brand and the topic. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

JANUARY 25, 2017

Brands do believe that a strong marketing agency should have strong digital marketing chops. But what about brands? How should brands think about their physical products and services as digital channels persist? Let's say that you're a retail brand. It's for your brand too. retail brand. It's a smart play.

Retail 40

Retail Sentiment Applications Mobile 40

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. It seems like brands who failed to research before Tweeting or penning a Facebook post make the news almost daily. 84% of consumers refuse to engage one-on-one with a brand until they trust them. You Won’t Improve Loyalty.

Reputation 87

Reputation Meme Case Study Engineering 87

Convince & Convert

JANUARY 18, 2024

They’re your most loyal consumers and your biggest advocates yet when you think of fans, you don’t automatically think of brands. While this provides awareness and PR to the brand, that’s as far as it goes. Though there are brand loyalists out there, we wouldn’t go so far as to call them a fandom. It’s superficial.

Brands 128

Brands Sports UGC Influencer 128

Twist Image

APRIL 24, 2013

The problem is this: I''ve run into too many brands who feel this way, but are still doing it because they feel like they have to. I believe that the Internet has brought forth an amazing opportunity for brands to connect (in a more human, personal and humane way) with consumers. It''s 2013. Why maniacal? If it''s not for you.

Journal 111

Journal Sentiment Publishing Advertising 111

Proactive Report

AUGUST 8, 2013

Some companies have put a monetary value on their fans and followers: according to the 2013 study from Syncapse the average value of a Facebook fan is $174.17. Two, loyalty and purchase intent in the future. Three, the propensity to recommend the brand to other potential customers. How did they get that figure?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media , if you broaden your social listening beyond your brand name.

Social Media 60

Social Media Strategy How To Marketing 60

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 108

Health Care Case Study Study Campaign 108

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. Make It fun. Be genuine.

Campaign 60

Campaign List Tips Embedding 60

Buffer Social

JULY 6, 2017

Posting quality content from others increased our brand awareness and following on Facebook. We were trying many different strategies with our Instagram account when we first started it in 2013. 70% are more likely to use a brand’s product when the brand responds on social. 65% of people have more brand loyalty.

Social Media 112

Social Media Curation UGC Instagram 112

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. What it tells you – A growing percentage of direct traffic indicates increased brand awareness. It will reveal blogs and media sites that have mentioned your brand. Social Traffic.

Skills 89

Skills Analytics Press Release Metrics 89

Social Media Marketing

DECEMBER 18, 2012

In order to help us do that, you agree to the following: You can use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. Think of the loyalty and following Instagram would have if they tried that.

Instagram 168

Instagram Flickr Privacy Policies 168

Convince & Convert

JUNE 25, 2014

Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Typically, you’ll see brands doing a percent off or dollar off coupons to save a few bucks.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy. It’s a great way to streamline the important messages and content that matter to your brand. You can’t always be selling.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. What it tells you – A growing percentage of direct traffic indicates increased brand awareness. It will reveal blogs and media sites that have mentioned your brand. Social Traffic.

Skills 53

Skills Analytics Press Release Metrics 53