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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. Ads will also continue changing as users type, which could decrease click-through rates. But using Instant raises the possibility of more "foraging" type of behavior.

Google 254
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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Before going to step 4, ask yourself “what type information did I most like seeing from people?&# The idea holds water, or soda or a Belvedere vodka if your like me. Do this for a week. Pat yourself on the back, you’ve just started the first step in the most important part of social media: listening.

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are some of the insights from today’s chat: Definition of outcomes in public relations Seth said (and I’m pulling his answer over several tweets together, so it might not be verbatim), “There are two types of outcomes in PR: business outcomes and PR outcomes. says: February 2, 2011 at 10:50 am [.]

Postrank 193
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Now, there’s a lot more there, so instead of getting discouraged by the bold type, go read the whole thing. So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Read All About It!

ROI 169
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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170
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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube. Yeah, there are those who ramble endlessly, but at least its better that they feel they have a voice than feeling disempowered, right? Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 135