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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. Ads will also continue changing as users type, which could decrease click-through rates. But using Instant raises the possibility of more "foraging" type of behavior.

Google 254
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Now, there’s a lot more there, so instead of getting discouraged by the bold type, go read the whole thing. Read All About It! Liked what you saw?

ROI 169
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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected.

Project 170
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are some of the insights from today’s chat: Definition of outcomes in public relations Seth said (and I’m pulling his answer over several tweets together, so it might not be verbatim), “There are two types of outcomes in PR: business outcomes and PR outcomes. says: February 2, 2011 at 10:50 am [.]

Postrank 193
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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Also, have you heard of YouTube Live? Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 135
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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

After you do this, don’t forget to type in the new title of the page (e.g. They’ll look something like this: blah blah blah Just to be very clear, that “blah blah blah&# is where you type your new headline. Paste your new content in exactly that place. Finally, hit “update file&# at the bottom of that page.

Class 241