Instagram Chief Outlines Key Areas of Focus for the App in 2023
Social Media Today
DECEMBER 28, 2022
What's coming next for IG? Here are the platform's three key areas of focus.
2022
218 
Social Media Copyright and Fair Use Rules to Know
Ignite Social Media
APRIL 8, 2022
Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.
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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App
Social Media Today
DECEMBER 5, 2022
The labels are designed to help prioritize and manage your IG DMs.
New B2B Targeting Options for Facebook Ads
Jon Loomer
AUGUST 14, 2022
Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Leveraging Social Data for Better Engagement
Oktopost
SEPTEMBER 22, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?
How to Use Facebook Lookalike Audiences [2023 Guide]
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
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The Man Who Broke Capitalism
WebInKnow
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens
Forbes Social Media
OCTOBER 20, 2022
The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.
A Beginner’s Guide to Mastodon
Buffer Social
NOVEMBER 16, 2022
Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr ’s one of those familiar names and a popular choice — actor Ryan Reynolds made a public move to Tumblr.
Example: How to Use Custom Metrics in Facebook Ads Manager
Jon Loomer
SEPTEMBER 15, 2022
If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Special Ad Audiences Going Away for Facebook Targeting
Jon Loomer
AUGUST 28, 2022
If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. In this post, let’s shed light on what they are, the timeline for their removal, and what you can do instead. Let’s go… What Are They? Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category.
New Feature: Target Instagram Followers
Jon Loomer
NOVEMBER 16, 2022
It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.
Big Update to Facebook Ads Lead Forms
Jon Loomer
DECEMBER 6, 2022
Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”). I include a video near the bottom that walks through what this looks like when you’re done.
Facebook Lead Ads Gated Content: Download a File Directly From a Form
Jon Loomer
SEPTEMBER 26, 2022
Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Yes, Facebook Audience Insights Still Exists
Jon Loomer
JANUARY 4, 2022
Is Facebook’s Audience Insights Tool still available? In short — YES! Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. The functionality is quite different, also. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.
Facebook Ads on a Budget
Jon Loomer
MARCH 13, 2022
While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. But, how? Small budgets can get results, but you can’t follow the same rules that the advertisers with big budgets follow. It just won’t work. Let’s talk about where your focus should be with a small budget. And to be clear, I’m talking about budgets under $50 per day — so $1,500 and under per month.
2 Ways to Create A/B Split Tests of Organic Content on Facebook
Jon Loomer
JUNE 1, 2022
A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap.
How Lead Filtering Can Improve the Quality of Meta Lead Ads
Jon Loomer
JUNE 27, 2022
Meta announced several new features to improve Lead Ads back in May. One of those features is Lead Filtering, which can improve the quality of your leads. Not everyone has the feature yet, but I do. So, let’s walk through what Lead Filtering is and how you might use it. What is Lead Filtering? One of the biggest issues advertisers have with Meta Lead Ads is the quality of leads.
How to Be Social: A Social Media Manifesto
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10 Facebook Website Custom Audience Strategies
Jon Loomer
FEBRUARY 14, 2022
While cold, broad targeting is popular, I still find warm targeting extremely valuable. I believe this is especially the case for content creators like me. Website custom audiences can be a great tool, and you can use them in many different ways. I attract you to my website with free content, driven here by email, organic search, social media posts, and ads.
Google Expands Requirements for Ads Relating to Financial Products and Services
Social Media Today
JUNE 9, 2022
The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.
Instagram Launches Initial Test of New 'Creator Marketplace' Influencer Discovery Platform
Social Media Today
JULY 12, 2022
Like Facebook's Brand Collabs Manager, Instagram's Creator Marketplace will help you find the right creative partners for your campaigns.
Twitter Launches Live Test of New Profile Shops to Display Products In-App
Social Media Today
MARCH 9, 2022
Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.
8 Stupid Simple Social Media Tricks to Boost SEO
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The D'Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021
Social Media Today
JANUARY 12, 2022
TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.
Will the Metaverse Actually Become a Real Thing?
Social Media Today
OCTOBER 12, 2022
Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.
The State of Social Listening in 2022 – Improving Your Listening Process
Social Media Today
MAY 20, 2022
In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.
Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App
Social Media Today
NOVEMBER 6, 2022
Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.
Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts
Social Media Today
JANUARY 5, 2022
Meta's added some handy new options fo Facebook Creator Studio, which could help drive better response with your posts.
Twitter Leans into Emerging Video Trends with New Video Showcase Elements
Social Media Today
SEPTEMBER 30, 2022
Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends.
LinkedIn Provides Insight into How its Feed Algorithm Works in New Video Series
Social Media Today
MAY 25, 2022
The new video series will provide insight into how LinkedIn goes about refining its algorithms to improve user engagement.
Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions
Social Media Today
MAY 26, 2022
Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.
32 Predictions for Social Media Marketing in 2023
Social Media Today
OCTOBER 30, 2022
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook
Social Media Today
AUGUST 10, 2022
The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.
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