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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market. Privacy and Security: Protecting Consumers. Installation and Support: Next Gen Home Services.

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The Marketing Moral Compass

Twist Image

Are marketer''s the most loathed human beings on earth? As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there. Changing the marketing game. The moral compass of marketing. What will be the measurement of a healthy marketing organization?

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The Price Of Personalization

Twist Image

I was invited to speak at Vogue magazine''s leadership conference in New York City the other week. One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content. But, there''s a big problem with marketers today. Why we must not confuse privacy with personalization.

Price 100
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Master AI for your Business – Kuala Lumpur workshop

Laurel Papworth

While not specifically designed for developers, this course provides an essential overview for business and marketing professionals. And while not a ‘developer’s’ course, as a business or marketing agency the aim is for you to have an overview of the tools behind this emergent technology sector. Integrations and APIs, 3rd party tools.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In But there are privacy and data ownership issues.”. Successful social media marketing to moms. Related articles.

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Six Links Worthy Of Your Attention #422

Twist Image

Technology, it seems, keeps throwing us curve balls, forcing us to renegotiate the edges of privacy, fairness, free speech, and more. I love magazines. Sure, I pay for content (and subscribe to a lot of magazines and newspapers), but it's all digital now. I miss that feeling of a fresh and new magazine. content marketing.

Privacy 40
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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