article thumbnail

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development. Lara O’Reilly – The Wall Street Journal. Suzanne Vranica – The Wall Street Journal. The Wall Street Journal.

article thumbnail

Using The Right Numbers For Analysis

Small Business Mavericks

That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Analysis Is Only As Helpful As The Data You Get. That’s why we need experts like Loren Baker and Search Engine Journal (along with everyone else in the online community) to give us their wisdom.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My Year-End Look at the Business of Social Media Analysis

Net-Savvy Executive

Social Media Analysis is my attempt at a sort of online industry trade journal covering the companies that work with social media data. 2013 Saw More, Bigger Investments in Social Media Analysis First, where the investment money went. Social media analysis' And boy, did it go, more than $465 million. One even went public.

article thumbnail

Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent

The Realtime Report

The release stated that after a 19-month analysis of thousands of patients, close to 10% of every case led to some hearing issues. However, another study that was published in the ‘American Journal of Ophthalmology’ in February 2022 revealed that hearing issues were as high as 81.5%.

article thumbnail

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

Audience analysis and tracking can help you with this. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.

News 52
article thumbnail

Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Measurement in #PR – Social Network Analysis.

article thumbnail

Social Media Intelligence Can Boost the Bottom Line

Proactive Report

use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.