Techipedia: Tamar Weinberg

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already? Meet Sally.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Here are the top ways consumers can crush your business online.

Adwords 171
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How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

Getting proper return on investment for Facebook advertising can be tricky. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser. Timing is everything.

Facebook 180
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family.

Industry 231
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How to Create a Kickass Product Without Touching the Dev Cycle

Techipedia: Tamar Weinberg

Outside an amazing marketing initiative I spearheaded twice (all of which had to do with one on one touchpoints and customer experience anyhow), I have grown paid customer communities more in the last 2.5 Maybe two or three people will buy.” years than in the previous 5 years combined. I consider myself a former marketer.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Calls to action, such as “Get it now” or “Tell your friends” My hunch is that this is as much about “encouraging” Pages to utilize Facebook advertising for promotions (instead of your Cover Photo) as it is about keeping Facebook’s overall look tidy and, well, not like the messy MySpace.

Facebook 274