When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Questions are the essential calls to action that encourage engagement and community building. When you skillfully ask the right questions, an engaging dialogue among community members readily ensues. Agreement and controversy will both encourage engagement, but when it comes to building a community of fans around your business, keeping everything friendly and upbeat is obviously to your benefit. Should I buy them? MORE >>

When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Questions are the essential calls to action that encourage engagement and community building. When you skillfully ask the right questions, an engaging dialogue among community members readily ensues. Agreement and controversy will both encourage engagement, but when it comes to building a community of fans around your business, keeping everything friendly and upbeat is obviously to your benefit. Don’t do it. MORE >>

was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. And they have. Don’t believe me? MORE >>

We urgently need to rethink how we hire community managers. At the moment too many organizations, with little idea of what makes a great community manager, are hiring people who are either great at technology, have irrelevant community or social media experience, or have far too much free time.    This is a tragedy that's sabotaging their community efforts.   How are community managers being hired? Knowledge and experience might be more tangible to assess, but they have little impact upon the community being a success. Attitude. MORE >>

Buy it now! What is Open Community? Tags: Featured Open Community Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. We want to hear what you think about our ideas. Talk to me, Goose! on Prezi. MORE >>