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How to Build a Community that Thrives

Spin Sucks

We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]


This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

Buy 123

The Secret Sauce of Online Community Building

Spin Sucks

Everyone always wants to know what is the secret sauce to building a community. built a community. Building Community. wanted community. Back to Mitch Joel …I read a blog post he wrote about community. He said (I’m paraphrasing) that you don’t have a community until people begin talking to one another without your participation. Seriously.

How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. The alternative is to buy directly from the existing website owner.

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Who Will Buy Your.Brand Domain

Ari Herzog

Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves. If you are inspired to add a comment with your thoughts, please visit Who Will Buy Your.Brand Domain in your browser. That’s not an option today.

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Timehop Helps You Build Community with Nostalgia

Spin Sucks

It’s why people buy candles that smell like baked goods and watch old TV shows and movies. With this in mind, it’s no surprise nostalgia can encourage buying decisions or motivate consumers to further engage with your brand. Timehop Builds Community around Nostalgia. And not only that you’ll form community with new people—strangers—through the bond of the memory.

Using Online Community to Increase Member Retention


And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend  Josh Paul , in the session we presented yesterday,  Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.

Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And if you’re not…well, hell…just down a couple of these babies and you will be! And they have. Don’t believe me? Let’s be honest.

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Preparing Your Online Community for the Digital Generation


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Buy our book.

How NOT to Build a Following on Social Media

Spin Sucks

Comments Buy, Buy, Buy – this one is still the case for some although. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate. Do you know how NOT to build a following on social media?

Not Buying What You're Shilling

Twist Image

Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. Just because you've enlisted an evangelist, it doesn't mean that a brand has any semblance of credibility within that community. Don't expect the evangelists' community to be your community. It's alarming how many credible individuals are suddenly shifting their values and selling out their community (and their credibility) to the highest bidder.

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How’s your community manager doing?


Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. To train the entire organization on social media, internal social software, social business, social processes and workflows and community management. Give your community manager a membership to the Community Roundtable.

Are you strangling your community?


Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.

Having a Community Means Having a Brand: Listen to Feedback!


Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

You can’t buy advocates, friends, fans, evangelists, or word of mouth. It requires investment in the human beings within your community. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. iTunes.

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Three Lessons On Staying Sane As a Community Manager

Spin Sucks

Part cat-herder, part social butterfly, part psychotherapist, and part janitor, the online community manager has a unique and rapidly evolving job. How can a person navigate the choppy, uncharted waters of online community management without losing her cool? Rituals Create Community Culture. All communities depend upon rituals to instill and sustain group culture.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? Off it went. Twitter: @silkcharm.

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Buy the book: Open Community is out!!


Buy it now! What is Open Community? Tags: Featured Open Community Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. We want to hear what you think about our ideas. Talk to me, Goose! on Prezi.

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Helping Members and their Communities Succeed: the Future of What We Now Know as Membership


The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. She could post and read about cases on this community platform; ask for advice; compare results; brainstorm on solutions; and go as deeply as she wanted into a specialized issue. We all have had these moments.

Why Best Buy and Hertz Fail

Ari Herzog

Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community. Let this be a lesson to email marketing companies.

Buy 40

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. His community needs him, as does the overall Wildlife Works effort. Widespread Community Activation. Rangers.

Best Practices for Social Media Ad Spending

Ignite Social Media

For instance, your community manager ensures the right voice, tone, and look is expressed in the community and the content producer uses this information to develop creative that best serves the social platform and audience. In many cases, they offer managed services so they can take the weight of buying off your plate for a fee. What Use the Native Tools Provided. Measure.

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A Tale of Two Communities Part 1 – Volkswagen


This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Open Community Means Collaborating with a Purpose.

Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode&# I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

Community social media Transparency Twitter Vent advice automation personal brandingWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.

Cost 60

4 Reasons Why Twitter Should Buy TweetDeck


Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). Reasons Why Twitter Should Buy TweetDeck. At the time, there was some confusion about the wisdom of the UberMedia deal. The move was widely viewed as both an overreaction and heavy-handed.

Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil? I don’t think so. Is it unethical?

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Strength of Community Supersedes Influence

Geoff Livingston

After the influencer “graces&# everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community.

Velma Hart Talks Open Community


This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? think there are a number of ways that open community will change associations in the future.

Content vs. Community: How Online Publishers Can Nurture Both

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Paywall for and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

12 Questions To Ask Before You Build An Online Community


“I don’t know if I should build an online community&#. hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community? Do you have buy in from the top to go down this road? Who will manage the community?

Is Jeremy Epstein The Yoda Of Community Marketing?


What Henry Ford, Espresso, And Community Have In Common. love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. Thankfully, Jeremy will continue writing and sharing his ideas with the community he has built. Thanks to Shashi Bellamkonda for making that happen). Yes and yes.

BREAKING: Internet Media Labs Buys Tweetchat – Will Live On as SmartStream


There have always been requests to take the concept to the next level, and I am excited for the role OneQube’s SmartStream will play in filling this gap,” said Brooks, who agreed to sell the site to Internet Media Labs with the understanding that the application would be shut down and community migrated to oneQube  #SmartStream. Remember this ? Well, Internet Media Labs to the rescue!!

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Related Stories Social Media News Ticker: Google Launches Helpouts, Restricted Communities Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global. Google+. Twitter. Tumblr. and… Apple?!

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Why Private Communities Fail


Socious’ Online Community Blog has a fantastic series listing a whole ton of reasons why private communities fail.  I think a lot of good work and thought was put into this by Joshua Paul so I’m reposting the links here in case you missed it: Big List of Why Online Communities Fail & How to Avoid It – Part 1 of 4 – This one focuses on high level goals and strategies – misaligned, too ambitious, not specific enough, or too much about the org, not the user. Why Private Social Communities Fail & How to Avoid It? Open Community