Remove Advertising Remove Buy Remove Communities Remove Web 2.0
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. What’s your goal?

Industry 231
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Grow Your Wiki

Buzz Marketing for Technology

advertising. office 2.0. online communities. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 21 days of wiki adoption. Barack Obama. better meetings. BlackBerry.

Wiki 223
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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? Do your customers have a need for community, convenience, or collaboration? Do they share opinions?

Research 265
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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Now we can see leaderboards and games played out in social spaces, it’s easier to buy into as a concept. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. note: today most community software has a spam removal system).

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Tamar is also the author of The New Community Rules (July 2009).