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Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! Any marketer can buy media.

Timehop Helps You Build Community with Nostalgia

Spin Sucks

Not only has nostalgia been shown to help counteract loneliness, boredom, and anxiety—it’s also a very powerful force in marketing and advertising. It’s why people buy candles that smell like baked goods and watch old TV shows and movies. Timehop Builds Community around Nostalgia. Why do these memories mean so much to us? The Science of Nostalgia. Ask yourself why?

Not Buying What You're Shilling

Twist Image

Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. When you engage in these Social Media activities, don't treat it like an advertising campaign. Just because you've enlisted an evangelist, it doesn't mean that a brand has any semblance of credibility within that community. Don't expect the evangelists' community to be your community. community. Tags: advertising. Not true. brand.

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Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And if you’re not…well, hell…just down a couple of these babies and you will be! And they have. Don’t believe me? Let’s be honest.

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use  Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Commercial Clients (Advertisers) pay to display their ads to the readers. Their own staff? Really?

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Genius advertising. The purpose of this community is clear.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Communities don’t care don’t care if you made a mistake, so long as you admit it. Guess what?

What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Do You Need A Community Manager?

How badges help news websites build community, make money | Poynter.

www.poynter.org

If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Badges help you know each individual reader, which allows you to target advertising and offers. Community building. But I think it’s worth it.

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How Pabst Blue Ribbon Dominated the Millennial Marketing World

Spin Sucks

The Millennial marketing world is enormous, holding an estimated buying power of $1.68 Overall, PBR has held onto the common agreement within the Millennial community, which is the fact that young consumers—myself included—would rather pay more to have a genuine experience with a business. That’s right. What Has Changed? Marketing. Millennials. What Can We Learn from This? trillion.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Twitter announces “Tailored Audiences” for ad retargeting – Twitter has officially launched its ad-retargeting product globally; businesses advertising on Twitter can target users who have visited their website (TechCrunch). Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Google+. Twitter. Tumblr. and… Apple?! Any social media updates that we missed?

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. You’ll never ever hear from me that advertising is a replacement for your content.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing. Dan Moyle, Amerifirst @danmoyle. Listen Now .

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Trends in 2015: Ready for the next big thing?

Mindjumpers

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Local Community Managers live and breath amongst the consumers we all try to reach. Being a global brand wanting to practice local Community Management is easier said than done.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Craft a custom experience for each visitor, and they’ll buy more. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter Interactive Marketing Online Testing Strategy. We see this every day. By far.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. This has helped the Garmin brand become an educational powerhouse across communities and industries. Please Support Our Sponsors.

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8 Steps to Building Your Blog Into a Community

ProBlogger

All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog. There are a lot of great blog posts about creating communities , but this one is different. Build your community on a single powerful idea.

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. They forgot about the community. He, too, got banned. yor(mu)?

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Why Customised Content is (still) growing

Mindjumpers

Today, according to the infographic below from Mashable , 61% of consumers prefer buying products from a company with customised content and 80% of decision makers prefer content marketing to advertisement. In Our computers are getting faster and stronger and according to Moore’s law  their processing power will double every year from now on. They want relevant custom content.

10 Things to Consider As You Move to Google+

Spin Sucks

Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. It means with content and building community and engaging your audiences and stroking their egos by commenting on and sharing their content. In this case: A database. Video. Access.

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Pinterest And Instagram Make Shopping Easier

Firebelly

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! Instagram Pinterest Social Media AdvertisingLearn more. Learn more.

Social Media Users More Likely to Buy From Brands They Follow

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.

What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

Community Managers and Social Media Buyers around the world rejoiced! Advertisers used a grid tool to test images in a 5×5 grid. The moral of the story is, while the 20% text rule is officially gone, it is a best practice to stick to the rule for efficient buying. Then we read the fine print…. Facebook then approved this post for promotion. Book covers. Album covers.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5

The Three “Ss” of a Successful Live Event

Spin Sucks

The problem is, as soon as people see a new channel is working for another business, they jump in, attracted by the “free advertising” this platform offers. This makes it more difficult for you to get found and engage your community. Where should I market or advertise? Pay them (or pay their travel expenses, or buy a copy of their latest book for your attendees).

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Building community and followers on Snapchat is difficult for both brands and people like you and me. Brands have already invested in community and relationships on Instagram. You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. community. Facebook advertising platform. Click To Tweet.

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&# said one reader.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Indian advertisers are spending far more on social media ads compared to their global counterparts. Social media platforms have been a melting pot for running promotional campaigns for e-tailers understanding the different user behavior attributes, interests and changing buying behavior patterns. And it remains the fastest growing market for social networks in the world.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. Think about how you buy, particularly if it’s something you don’t consistently buy. It’s not easy work, but it’s effective.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > A Brief Introduction to The New Community Rules: Marketing on the Social Web A Brief Introduction to The New Community Rules: Marketing on the Social Web by Tamar Weinberg on July 15, 2009 Share After years of trial and error and months of writing, The New Community Rules ( O’Reilly link | Amazon link ) has been released, and I wanted to dive into some of the concepts I discuss in the book, many of which I hope to explore in depth in future blog posts.

Don't Confuse An Influencer With Influencer Marketing

Twist Image

The majority of online influencers are looking for ways to make money, in a word where brands are looking for a way to buy into a larger social media audience that doesn't require them to do the heavy lifting of building it themselves. More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. From that post: "Marketing and advertising works when there is trust between the content provider and the audience.

9 Benefits [and 3 Costs] Of Building Community On Your Blog

ProBlogger

But first – today I’d like to talk about WHY community and interaction on a blog is so important. There is no one way to build a successful blog but in my experience a blog really comes alive when there is at least some level of community on… or around… the the blog. The impact of adding more and more opportunity for community engagement on the site was immediate and big.

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Buying and Selling Blogs with Strong Personal Brands

ProBlogger

Buy an existing blog and the blog’s voice changes immediately. This is of course a key consideration in buying or selling a personally branded blog. There’s a large and loyal community, a strong brand, an enormous, high-quality content inventory, and  a raft of happy advertisers, affiliates, and so on. Before you agreed to buy the site, you’d probably assess the alternative domains you could use, and you might buy one—possibly one like, say, ProBlogger, which talks about the niche more than a personality—as you bought the site.

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