5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). Turn your Facebook advertising approach upside-down for maximum results. Social Media Strategy agorapulse facebook ads Facebook advertising facebook click-through-rate facebook CTR facebook likes social media statistics” he asked.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Despite what people would have you believe, no one is ever going to provide better social ad buying tools than the social networks themselves. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? have yet to buy anything as a result, but who knows. Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. Advertisers will be able to target based on interests and audience characteristics, just like on Facebook.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. Don’t Buy Your Programmatic Audience, Build It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The funnel is dead. The funnel was awesome that way.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
Why Are Social Media Agencies Now Buying Advertising?
APRIL 29, 2012
On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." advertising podcast. Tags: advertising. Episode #303 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
Buying Friends, Followers And Likes
JULY 17, 2012
national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" That's not the type of "buying friends" these people are talking about. social media advertising. Tags: advertising. now what? It's not.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
12 Secrets of the Human Brain to Use in Marketing
Buzz Marketing for Technology
MARCH 11, 2015
Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And if you’re not…well, hell…just down a couple of these babies and you will be! And they have. Don’t believe me? Let’s be honest.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted. Marketing advertisingWrong.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.
Not Buying What You're Shilling
JULY 28, 2011
When you engage in these Social Media activities, don't treat it like an advertising campaign. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTags: advertising. Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? Social Media is pervasive.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
So Google will maintain its dominance when it comes to advertising earnings as long as it continues to hold the upper hand in impacting consumer shopping habits — advertisers obviously want to be where they can influence purchase decisions, and they will keep promoting their goods and services on Google as long as they get good results. Case in point: Google Buzz.
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly £5.5 billion the UK spent on online advertising last year. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. 2. Facebook is buying like crazy. But it’s not buying garbage tech. It’s buying GOOD products.
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. For this they will do proper marketing like: advertising, direct marketing and public relations. Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. Will this process still hold good? Did you know?:
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Ancestry.com Buys Top Facebook App We're Related
Stay N' Alive
SEPTEMBER 18, 2012
Shortly after Facebook started imposing restrictions on how app developers could advertise, the app started losing money and FamilyLink had to pivot to more of a site-based model. This was an era where apps could integrate with every element of the Facebook.com experience, advertise as they wanted, and see incredible results as a result. million. million in cash consideration.
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm. It''s also about more than advertising. advertising budget. That works.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? tv advertising.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
It's mostly their traditional advertising or a longer version of a TV ad. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. traditional advertising. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.
The Truth About Advertising In 2013
MAY 16, 2013
Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. advertising. advertising agency. advertising industry. People read what interests them. media.
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. A sales representative deals directly with the company but little strategic support is offered. For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services.
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. with their contribution.
Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover
The Realtime Report
APRIL 14, 2014
Facebook’s unloved right-rail desktop ads finally get a facelift – ads on Facebook’s right rail on desktop screens will be bigger (slightly more than 2x the current size), but fewer in number (Advertising Age). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter.
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Reuters). Twitter. Foursquare. YouTube.
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found that 115 percent more advertisers invested ad campaign dollars on MoPub Marketplace in the fourth quarter of 2015 versus the fourth quarter of 2014. This partnership is key for the rapid growth and adoption of mobile advertising to continue. We are excited to be working with Forensiq.
What Type Of Advertising Has The Most Influence?
MARCH 23, 2011
That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. That's a pretty powerful testament to the strength of television advertising. Which type of advertising has the most impact on buying decision? buying decision. It is.
Should Advertising Cost Less?
APRIL 24, 2014
The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Is advertising suddenly out of the scarcity model and into a world of abundance? Shouldn''t the cost of advertising go down?
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay. Because it works.
Can’t Buy Me Love: How to Avoid Social Media Fraud
Convince & Convert
AUGUST 20, 2014
You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. It’s so easy to fake it online. You want a hundred thousand Twitter followers?
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. " "My advertising doesn''t work!" Advertising is hard.
Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds
FEBRUARY 8, 2016
Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night. It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Enough About The Game! That Is A Problem!
What Advertisers Want: 6 steps to Attract Advertisers to Your Blog
JULY 30, 2013
How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Can advertisers see themselves being a topic of conversation?
#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. What do you think – are you ready to buy through a hashtag? Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram.
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. The Evolution of Link-Based Advertising. Founded in 2010, LinkVehicle is a SEO Advertising Company that runs a specialized online market that connects advertisers with top-rated online publishers.