Trending Sources

5 Reasons You Don’t Buy Likes with Facebook Advertising

Convince & Convert

You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). Turn your Facebook advertising approach upside-down for maximum results. Social Media Strategy agorapulse facebook ads Facebook advertising facebook click-through-rate facebook CTR facebook likes social media statistics” he asked.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.

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Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Despite what people would have you believe, no one is ever going to provide better social ad buying tools than the social networks themselves. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?

Why Are Social Media Agencies Now Buying Advertising?

Twist Image

On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." advertising podcast. Tags: advertising. Episode #303 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Buying Friends, Followers And Likes

Twist Image

national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" That's not the type of "buying friends" these people are talking about. social media advertising. Tags: advertising. now what? It's not.

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Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Advertising & Mktg.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. And if you’re not…well, hell…just down a couple of these babies and you will be! And they have. Don’t believe me? Let’s be honest.

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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.

Not Buying What You're Shilling

Twist Image

When you engage in these Social Media activities, don't treat it like an advertising campaign. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTags: advertising. Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? Social Media is pervasive.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted. Marketing advertisingWrong.

Social Networks Have Little Influence on What You Buy Online

Pamorama

So Google will maintain its dominance when it comes to advertising earnings as long as it continues to hold the upper hand in impacting consumer shopping habits — advertisers obviously want to be where they can influence purchase decisions, and they will keep promoting their goods and services on Google as long as they get good results. Case in point: Google Buzz.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly  £5.5 billion the UK spent on online advertising last year. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.

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Real-time Bidding is the Future of Advertising 

Spin Sucks

When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.

Should You Buy Facebook Fans? - Social Media

Social Media Network Marketing

We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. For this they will do proper marketing like: advertising, direct marketing and public relations. Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. Will this process still hold good? Did you know?:

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Ancestry.com Buys Top Facebook App We're Related

Stay N' Alive

Shortly after Facebook started imposing restrictions on how app developers could advertise, the app started losing money and FamilyLink had to pivot to more of a site-based model. This was an era where apps could integrate with every element of the Facebook.com experience, advertise as they wanted, and see incredible results as a result. million. million in cash consideration.

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The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.

Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm. It''s also about more than advertising. advertising budget. That works.

Digital Advertising Just Got Worse (If You Can Believe It)

Twist Image

While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? tv advertising.

Getting The Social Customer To Buy

Twist Image

It's mostly their traditional advertising or a longer version of a TV ad. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. traditional advertising. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused.

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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the alternative options. iTunes. Stitcher. SoundCloud.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use  Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. with their contribution.

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The Trouble With Online Advertising

Twist Image

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.

The Truth About Advertising In 2013

Twist Image

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. advertising. advertising agency. advertising industry. People read what interests them. media.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands.  Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.  A sales representative deals directly with the company but little strategic support is offered. For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook’s unloved right-rail desktop ads finally get a facelift – ads on Facebook’s right rail on desktop screens will be bigger (slightly more than 2x the current size), but fewer in number (Advertising Age). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter.

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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. 2.  Facebook is buying like crazy. But it’s not buying garbage tech. It’s buying GOOD products.

Buy 62

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Reuters). Twitter. Foursquare. YouTube.

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Should Advertising Cost Less?

Twist Image

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Is advertising suddenly out of the scarcity model and into a world of abundance? Shouldn''t the cost of advertising go down?

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What Type Of Advertising Has The Most Influence?

Twist Image

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. That's a pretty powerful testament to the strength of television advertising. Which type of advertising has the most impact on buying decision? buying decision. It is.

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Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. The issue is native advertising’s potential to confuse readers about what is and what is not news. Like it or hate it, native advertising is here to stay.  Because it works.

Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. It’s so easy to fake it online. You want a hundred thousand Twitter followers?

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Are Most Advertisers Asleep At The Wheel?

Twist Image

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. " "My advertising doesn''t work!" Advertising is hard.

What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Can advertisers see themselves being a topic of conversation?

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