SM: Hi, I’m Simon Mainwaring and I’m here at the IVOH Summit , and I have the great pleasure of being here with Mark Woerde who has just written a fantastic book called How Advertising Will Heal the World and Your Business. Advertising seems to be self-serving, yet you’re talking about healing the world and your business. Just to give you a figure, each year 450 billion US dollars are spent on advertising, and we only need 6 billion to get rid of something as stupid as malaria, or 11 billion to stop starvation. That’s a big shift for many advertising professionals. MORE >>

Mark Pendergast, the channel marketing director for mobile advertising at Comverse Americas explores the power of mobile advertising as an extension of brands via mobile devices. Mark explains how teens and adults send advertising which gets their friends more personally engaged in the advertising and makes them buy into the brands more emotionally. Related posts: Digital Versus Traditional Advertising: Bill Predmore of POP Gives His Perspective Mobile Marketing: The Next Opportunity Social Media’s Impact On Mobile Marketing. Related posts:Digital [.] MORE >>

“Given their unique ability to move messages among connected users, social networks have been irresistible to marketers looking for ways to deliver advertising and promotional messages,&# the report said. An increasing proportion of that spending will be on promotional campaigns rather than advertising, the consulting firm projects. While 88 percent of social networking marketing spending in 2009 went into advertising, that percentage is expected to drop about 50 percent in 2010 and 36 percent by 2015. Can Advertisers Innovate? The amount U.S. More than 1.5 MORE >>

For those who haven’t used social networking, they could very well be left on the outside looking in when it comes to selling or buying a home, as social media can be a great vehicle for such transactions. Meantime, more than 70 percent of consumers turn to social tools from start to finish in the home buying and selling process. Pinterest has become a valuable tool in the last year or so, as the popular site allows those buying a new residence to view photos of their desired homes. Social Media buy homes Real Estate sellPutting a Home Up for Sale? MORE >>

I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes. If you operate in a niche where people are buying and selling products or there are jobs that people want to advertise this can be a nice source of income. You need to be able to attract both advertisers and those they want to see the ads to make it work, though—so you need traffic and profile. Newsletter advertising. MORE >>