Trending Sources

Social Networks Have Little Influence on What You Buy Online

Pamorama

The company has been playing catch-up when it comes to the social Web. Instead of transforming Gmail into a social communications hub linking to Twitter, Facebook, and other social networking sites, Buzz tried to replace them — not good. Advertising Facebook Google Social Media Social Networking Word of Mouth Adgregate Markets Gmail Goldman Sachs Twitter Webtrend

Buy 51

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Advertisin

Why Are Social Media Agencies Now Buying Advertising?

Twist Image

On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." advertising podcast. online social network. social media. social media agency. Tags: advertising.

10 Facts About Consumer Behavior on Facebook

Pamorama

According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. CMB asked 1,491 respondents to share their social media habits. 51% of consumers said they are more likely to buy a product after “Liking&# the brand on Facebook.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. The post 5 Ways to Make the Most of Instagram for Your Business appeared first on Ignite Social Media - The original social media agency.

Ancestry.com Buys Top Facebook App We're Related

Stay N' Alive

The app was soon expanded to the site, FamilyLink.com which built a standalone site around connecting families through their social networking connections. Shortly after Facebook started imposing restrictions on how app developers could advertise, the app started losing money and FamilyLink had to pivot to more of a site-based model. million. million in cash consideration.

Buy 35

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. Facebook is buying like crazy. Yahoo! Yahoo!

Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands.  Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.  A sales representative deals directly with the company but little strategic support is offered. For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services.

What Type Of Advertising Has The Most Influence?

Twist Image

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. consumers now maintain a social networking site, where constant streams of updates and discussion forums have made delaying awareness of live TV outcomes a near impossibility."

Types 33

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Many high profile news sites and social networks have been offering native ads to brands for quite some time. Like it or hate it, native advertising is here to stay. 

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Mistakes Businesses Make on Social Media 1.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders.  Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. One simple word.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Any social media updates that we missed? Google+. Twitter. Tumblr. and… Apple?!

Apple 27

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Any social media updates that we missed this week? Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 Twitter.

API 20

How Airlines Use Social Media: Lessons for Everyone

Pamorama

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. These days, a social-media presence is vital for public relations, branding, marketing — everything, really. Airline social-media marketing survey results.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising. Enjoy! Email this to a friend? Tweet This!

B2B 93

We're Addicted to Social Networks: 48% of Us Check Them in Bed

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. Great post.

Five Things Facebook Must Do Now that They’re Public

Spin Sucks

It’s been an interesting few days in the social media/tech world. While maintaining majority ownership in the social network, the 28-year-old (and I thought I was hot stuff at 28!) Rather than invest a bunch of time and money into creating a mobile app that works well for its users, why not buy one that already has 25 million users? Impulse Buying. Right

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?

The End of Traditional Marketing

Buzz Marketing for Technology

Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. Paid, owned and earned media. It’s about the death of traditional marketing.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Which U.S.

Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. And that media could be in the form of an advertisement or in the form of paid content.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Accelerated by MaxCDN Content Delivery Network.

Digg 31

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. As the advertising landscape continues to fracture into hyper-segments, both opportunities and dead ends increase. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Now what?

Advertisers Embrace Facebook, Other Social Networks

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 Advertisers Embrace Facebook, Other Social Networks (pamorama.net) [.]

There Is No "Buy" Button On The Brain

Twist Image

online social network. social media 101. social media marketing. advertising bitesizeedits blog blogging blueskyfactory bookoven brainfluence castofdads ccchapman chrisbrogan christopherspenn digitaldads digitalmarketing facebook facebookgroup hughmcguire inoveryourhead inception itunes juliensmith librivox managingthegray marketing marketingovercoffee mediahacks neuromarketing newmarketinglabs onlinesocialnetwork podcast podcasting pressbooks rogerdooley sixpixelsofseparation socialmedia101 socialmediamarketing strategy thesoundofmusic trustagents twistimage

Small Budget – Big Impact

Buzz Marketing for Technology

It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach. Easily done now with the mounds of social data out there. Again easily done now with the reams of social data out there. Of course you would! Same dollars just more effective.

This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Industry News Last week''s terrorism news were all over traditional and social media platforms.

This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY. iTunes.

Tips 29

This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Alternatively, email and social are being underspent on while they have a more effective ROI.

Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. Specifically, when a user looks at an Instagram ad for at least 4 seconds (or taps the advertiser’s name), the CTA button will be highlighted.

Facebook is Trampling Other Social Networks

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Trampling Other Social Networks by Pam Dyer on April 21, 2010 Share Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. Now it’s obliterating everybody. Average Age of a Facebook User?

How Facebook is Slowly Strangling Twitter

Convince & Convert

Facebook buys Instagram, which becomes far larger. 2. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video.