Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising. even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). if he can extend his advertising into your mobile device which he already has (if you put it on your profile). Enjoy! Basically.2% MORE >>

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. You’re up against paid media with established CPM and/or CPC figures, with stated audiences and at least a ball-park number of impressions an advertiser can expect. You’re  a media property from whom they’re buying coverage. You need to compete for budget. MORE >>

Mar, 2010 by Marketing in Advertising , Marketing , Social Media Advertising  is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. There are a multitude of dangers in using social media and aggregators for marketing and advertising, but these are no worse than the dangers associated with advertising on a major news website. Every advertising medium is unique and has its own benefits. 01% (.01% 01% – 5%) 6.49%.01% MORE >>

AdWords is the system Google uses for advertising. wrote this with a few assumptions in mind: that you know how AdWords works in terms of buying clicks and that you have full control over your site. Try to find keywords that have low competition, low CPC cost, but high monthly searches. ve written over 1000 words here and it hardly scratches the surface of AdWords advertising. The content network requires an article all on its own and has a habit of eating up all your advertising money without giving you nearly the quality of traffic the search network gives you. MORE >>

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Our friend Jeremiah Owyang , from Altimeter Group published a really interesting blog post over the weekend, about the trend of social media agencies getting deep into social media advertising. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. And found that invariably they were getting really serious about social media advertising. Two, CPC rates are up 23%. MORE >>