ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Weak products will disappear quickly from the market, and advertising won’t be able to save them. Social Media innovation mainstream_media MORE >>

Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Tagged: ROI , Social Media Measurement. MORE >>

We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. For this they will do proper marketing like: advertising, direct marketing and public relations. Usually Social Media professions don't promise initially. Who perhaps could be looking at this? Will this process still hold good? Don't be in a hurry. Did you know?: MORE >>

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media. According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites. MORE >>

talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. cannot stress enough how important the relationship between the two is, whether viewed through the lens of studios and network television, second- screen technology and e-commerce, or social media and viewer engagement. Here are four key reasons social media is so critical to the future of TV: 1. Product placement and social media increase the importance of television and advertising. In fact, according to Accenture’s  U.S. MORE >>