An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). According to the superlative study from Salesforce.com on social media ad results (Salesforce is a sponsor of my Social Pros podcast) , the average cost-per-click on Facebook ads in Q1 2015 was 39 cents. ” he asked.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Today I feel great about the choices I have made, and it has become clear that social media as a business strategy isn’t going away anytime soon. Do a search on the term “ social media douchebags ”.
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.
Social Media Updates: September
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. Buy Now is currently only available to U.S. Instagram. This is big! Twitter.
Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover
The Realtime Report
APRIL 14, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Facebook’s unloved right-rail desktop ads finally get a facelift – ads on Facebook’s right rail on desktop screens will be bigger (slightly more than 2x the current size), but fewer in number (Advertising Age).
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. One simple word.
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. For this they will do proper marketing like: advertising, direct marketing and public relations. Usually Social Media professions don't promise initially. Who perhaps could be looking at this? Will this process still hold good? Don't be in a hurry. Did you know?:
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? And are lost.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? have yet to buy anything as a result, but who knows. Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. Social Advertising Caveats It’s exciting to think about advertising on Instagram.
Stop Making This Common Social Media Marketing Mistake
MAY 11, 2015
I’m surprised at the number of brands who keep making this common social media mistake. Purchasing fans and followers! I’m not talking about via legitimate advertising methods, I’m talking about the “buy 10,000 followers for $10″ approach. Social Media MarketingWhat am I talking about? They’re almost always embarrassed to respond. We can help!
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media advertising is the wave of 2014.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Social Fresh ). 7. Social Fresh ). 8.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. Facebook is buying like crazy.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.
3 Tips for Brands Targeting Brides on Social Media
Ignite Social Media
JULY 15, 2016
As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. Also, keep in mind that many pinners are looking to either “buy now” or “learn more”.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.
4 Social Media Trends and How to Adjust Your Social Strategy
Ignite Social Media
JUNE 1, 2016
Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Social Commerce Goes Viral.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. The Impact of Social Media. Evolving budget allocation. Survey by ECG group.
4 Steps to Boost Your Social Media Engagement
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans.
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. No longer a simple funnel, we now have a complex ecosystem of online research, social proof, and point-of-decision content consumption that consumers can move in and out of at will. Simpli.fi
How to Prove Your Social Media Impact
Convince & Convert
MARCH 5, 2015
For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. The challenge for marketers is accurately measuring and attributing social’s impact on those conversions.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Social Media for Your Business: Quality Over Quantity
AUGUST 7, 2014
We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Tip: Never buy followers, however tempting this may be! This is why social media marketing cannot be matched by other mediums like PPC, SEO and online advertising.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. At the same time, it led to the creation of companies like Buddy Media , Vitrue , Wildfire and Involver that focused on publishing and tab management. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Can’t Buy Me Love: How to Avoid Social Media Fraud
Convince & Convert
AUGUST 20, 2014
You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. Read the whole entry. » Social Media Case Studies
Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch
The Realtime Report
MAY 19, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Any social media updates that we missed? Facebook. YouTube. Foursquare. Let us know in the comments below.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. paid media plan.
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. Any social media updates that we missed? Reuters). Twitter. Foursquare. YouTube. Let us know in the comments below.