Advertising Buy Communities Social CRM 
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Social strategy.
Convince & Convert
AUGUST 10, 2010
Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Billions and billions of dollars are spent on advertising. JF : Hyper-targeting. How can those dollars be spent more efficiently by matching products to interests? Customer service?
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Convince & Convert
JULY 31, 2012
What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? Google has got to be thinking, “We already have the platform, the advertisers, and the track record. Kill the Category.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# To paraphrase Tina Turner , we don’t need another acronym.
Sprout Social
DECEMBER 8, 2016
For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts. This is a major missed opportunity.
Convince & Convert
SEPTEMBER 22, 2010
DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Warm fuzzies.
Convince & Convert
JULY 5, 2010
Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.
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