Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. The ginormous headline doesn’t explain anything , and the body copy talks about $75, $300 and includes an asterisk, a URL, two font colors and capitalization on Vacation Pay.
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