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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

The Pork and Beans video enlisted in familiar faces across the YouTube culture. It’s why T-Mobile succeeded with a flash mob. With over 1 billion video views on YouTube per day, if you have a great video that shows your passion for the product and the right audience comes along, you can find your video in the spotlight.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Make it so they don’t have to be.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Tips include being active and tweeting daily, limiting using Twitter for broadcasting, focusing on company-wide social media policies, and more. 34 Ways to Use YouTube for Business (WebWorkerDaily): These tips are broken down into expertise, advertising, and customer service. It’s really that simple.

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