Sprout Social

NOVEMBER 18, 2020

That lack of communication is a problem for us as marketers—and all of us need to make it our problem. H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Hear me out….

Activities 116

Activities Brands Social Capital Compete 116

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. What challenges does social commerce solve?

Trends 144

Trends Conversation Instagram Influencer 144

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Do they get comments and do people share their content through social media?

Influencer 135

Influencer Klout URL Social Media 135

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything. But they are.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example.

Klout 121

Klout Social Capital Influencer Social Graph 121

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Measuring online influence. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380