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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 122
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Track hashtags your audience uses Okay, so this tip isn’t about an actual Facebook post you can make. Start tracking the hashtags your audience uses. Everest, but it doesn’t have to be scary. What’s that?

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11 Actionable Tips To Increase Your Instagram Engagement Rate In 2023

Keyhole.co

Repurposed content: Blog posts, webinars, live events, and everything in between, can be repurposed. Research and leverage trending hashtags. As the Instagram algorithm’s primary method of filtering content, hashtags are crucial to getting better reach, increasing engagement, and reaching wider audiences. Image Source.

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20 Top Social Media Tools To Make Your Life Easier in 2023

Hootsuite

You can easily repurpose your top posts, flag and fix typos, upload branded graphics, and even get recommendations for which hashtags to use and the best time to post. Or maybe you want to incorporate more UGC into your content strategy. Insense connects brands to creators to create UGC and ad campaigns for Instagram and TikTok.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. same entry as # (the hashtag symbol).

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How to create a must-see social content strategy with trendspotting

Sprout Social

Set up social listening for industry keywords and hashtags. Let’s say there’s a particular type of post or content (think: influencers, UGC) that drives a ton of engagement. If you’re using social media management tools like Sprout, you can identify customer-wide trends on social media within a single platform.

Strategy 131
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How To Use Social Media Contests For Lead Generation

Keyhole.co

For instance, when targeting industry experts as a SaaS company, you might want to offer them an exclusive discount for them to use your service for a month or two or a chance to watch a dedicated webinar for free. Of course, there is always the possibility of going for a less valuable prize. Are social media contests effective?