84% of Women Read Peer Reviews Before Making a Purchase?
The Realtime Report
MARCH 8, 2017
Other factors that affect trustworthiness of a product page include: the ratio of positive to negative reviews (61%), credibility of the reviews site or blog (43%), credibility of the reviewer (40%), recency of reviews (26%), disclosure of whether the reviewer had received the product as a sample for testing purposes (25%).
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