Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. There was a long list of “Meh.”

Tools 149

Tools Social CRM Comparison HootSuite 149

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. It is much easier to market things that inspire passion then items with nonchalant users.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 23, 2010

Facebook is a great tool for marketing your business , but only if you use it correctly. Besides, what if there was no online platform to network? Before social networks existed, I am sure people will not introduce themselves as “Andrew Expert Chef&# or “Valentines Day Gifts&#. Only your name. It really bugs me.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. The same is true of social media.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Check-ins were plentiful (as evidenced by the many thousands of people noting that they had been at the airport), and sessions describing how businesses can take advantage of local social were numerous.

Social Media 126

Social Media Strategy Conference Eventful 126