Social Media Strategies Summit

OCTOBER 14, 2021

Kelsey tells us how NASDAQ uses Sprinklr to track conversations around relevant keywords, paying close attention to how media, influencers, and thought leaders –– particularly CEOs –– are responding to key topics. Part of her solution has been to empower social media managers to act as press secretaries. “If

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Hootsuite

JUNE 23, 2020

These can reveal when a video emotionally resonates with viewers, which can be good or bad depending on the sentiment of those comments. One YouTuber who has great thumbnails is The Film Theorists. Schedule videos and moderate comments in the same place you manage all your other social networks. Likes and dislikes.

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Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. 7. Evian.

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Hootsuite

MARCH 27, 2020

Your social media team may well have been the first people in your organization to hear about the crisis, whether local or global. And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large.

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Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. Social will help you answer these questions.

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Hootsuite

JUNE 17, 2019

Many Instagram business tools offer automation features that help social media managers save time and streamline tasks. Think apps that function like personal assistants, helping to schedule posts, manage comments, and create comments. These are the top Instagram tools to use for your various business account needs.

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Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. This doesn’t mean your programmers, finance people, and other staff need to abandon their roles all the time to respond to customer complaints on social. Social conversation monitors have different capabilities.

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Hootsuite

JULY 7, 2020

For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Brands should express empathy and solidarity with negative sentiments, then rally their audience around positive sentiments with strong calls to action.

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Hootsuite

MARCH 4, 2020

And if you’re curious, Hootsuite Analytics can show you even more about your audience and performance, with tools like social listening and sentiment analysis. Unlike Instagram Live, content could be filmed and edited in advance for a higher-quality experience. Learn how to access your Instagram Insights. Try it free today.

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