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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.

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Competitor mapping: The benefits and how to create your own

Sprout Social

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. For example, cable and streaming services are indirect competitors because they both offer film and TV shows. Indirect competitors target the same market or customer segment, but offer a different product or service.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media.

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How to Put the Customer First With Human Marketing

Convince & Convert

This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. The best stories are often deeply personal.

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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Writing, filming, editing, graphic designing – even just idea creation. If you know who you’re writing for – or filming, drawing, designing, scripting for – them the words will flow. ↑ Top 3. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

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The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). In terms of sentiment analysis, Green Lantern actually has the best ratio of positive mentions (8:1) in its dataset. Thor 38.05%.

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