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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products.

Strategy 120
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7 Top B2B Social Media Trends

Oktopost

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Short-form video content Short-form videos are an engaging and interactive way to grab your audience’s attention with easily digestible content while they scroll through their social media feeds.

B2B 117
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Want to share custom performance reports with your leadership team? Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. When people see tagged products in the content on their feed, they can purchase effortlessly.

Instagram 118
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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

Example Check out the Lego Instagram feed, and you’ll see that most of the brand’s posts try to evoke emotion. Having created a couple of AI-generated marketing slogans, Innocent’s team decided to pit them against human-written content, asking followers to vote for their favorites. Source: instagram.com 6.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

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Social Media for Banks and Credit Unions: 7 Tips

Hootsuite

Using one central, controlled platform for all of your social media channels is going to help you operate more efficiently and securely, centralize your compliance oversight, protect investor and consumer information, and make it easier for your team to navigate your social channels. We’ll go over more on user-generated content (UGC) below.

Banking 106