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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 191
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Jury's still out.

Metrics 130
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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, you could just use Swix, the super slick new social media scoreboard that just works. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As Brian Solis has written about a lot, social optimization needs to be simple. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. It makes sharing simple.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].).

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Is there no place for old-fashioned “selling&# using social media? Remember the cold call?

FAQ 137